The ANA B2 Awards

As part of the ANA’s mission to set the agenda for growth, the ANA B2 Awards celebrate the best of business-to-business marketing — work that demonstrates the power of strategy, creativity, and results to drive meaningful growth. Recognized as the industry’s premier B2B marketing honor, the program spans categories including brand building, demand generation, account-based marketing, and digital transformation. Winners represent the highest standard of excellence, as judged by a distinguished panel of industry peers.

We invite you to enter the 2026 B2 Awards - as it celebrates its 50th Anniversary of showcasing the very best in B2B marketing -  and showcase how your brand is not only connecting with audiences but creating enduring value. This is your moment to prove what your marketing makes possible.

OPEN FOR ENTRIES

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ANA Driving Growth for Brand Activation Marketers

The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights, and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.

B2 Awards Testimonials

Decoding B2 Excellence

I enjoyed how diverse the jury is and the camaraderie we shared as a group. It is an honor to serve as jury and to have an opportunity to review work and discuss it with smart peers! Thank you to the ANA for providing such a wonderful platform. We all felt the collective responsibility to uphold the standards of great work and to duly acknowledge trailblazing marketers who are catalysts of change for our industry. 

-Lynn Teo, Chief Marketing Officer
Northwestern Mutual

An opportunity to see great B2B work from across industries.

-Linda A Brunner, Senior Vice President, Head of IT Digital Customer Experience
Siemens Healthineers