The 2025 ANA B2 Awards

The B2 Awards, presented by the ANA, celebrate the most innovative and impactful business marketing campaigns in the B2B industry. Recognizing excellence across a range of categories, these prestigious awards honor both individuals and teams who drive marketing innovation and deliver exceptional results. The B2 Awards provide a platform for showcasing cutting-edge strategies, creative execution, and measurable success, helping elevate the standards of business marketing globally.

Winning submissions provide teams the recognition they deserve and honor excellence in B2B marketing and communications. This prestigious awards program is open to corporate marketing teams, agencies, media firms, and marketing solutions providers. The B2 Awards celebrate those who drive impactful, results-driven marketing, setting the bar for innovation and effectiveness in the business marketing landscape.

Early Bird Registration Opens November 5, 2024.

B2 Awards Testimonials

Decoding B2 Excellence

I enjoyed how diverse the jury is and the camaraderie we shared as a group. It is an honor to serve as jury and to have an opportunity to review work and discuss it with smart peers! Thank you to the ANA for providing such a wonderful platform. We all felt the collective responsibility to uphold the standards of great work and to duly acknowledge trailblazing marketers who are catalysts of change for our industry. 

-Lynn Teo, Chief Marketing Officer
Northwestern Mutual

An opportunity to see great B2B work from across industries.

-Linda A Brunner, Senior Vice President, Head of IT Digital Customer Experience
Siemens Healthineers

The ANA B2 Award

Exceptional Insight. Extraordinary Results. Effective is just the beginning.