The ANA B2 Awards

As part of the ANA’s mission to set the agenda for growth, the ANA B2 Awards celebrate the best of business-to-business marketing — work that demonstrates the power of strategy, creativity, and results to drive meaningful growth. Recognized as the industry’s premier B2B marketing honor, the program spans categories including brand building, demand generation, account-based marketing, and digital transformation. Winners represent the highest standard of excellence, as judged by a distinguished panel of industry peers.

We invite you to enter the 2026 B2 Awards - as it celebrates its 50th Anniversary of showcasing the very best in B2B marketing -  and showcase how your brand is not only connecting with audiences but creating enduring value. This is your moment to prove what your marketing makes possible.

ANA Reveals Winners of the 2026 B2 Awards

FIS “Money in Harmony” Awarded Best in Show,
Unisys and Code and Theory Lead in Total Wins

Chicago, IL. – June 4, 2026— The Association of National Advertisers (ANA) today announced the winners of the 2026 B2 Awards, honoring the best of business-to-business marketing. The awards span categories such as A.I./Emerging Technologies, Demand Generation, Content Marketing, and more. The awards were presented during the 2026 ANA Masters of B2B Marketing Conference in Chicago, IL.

This year marks the 50th anniversary of the ANA B2 Awards, celebrating five decades of honoring excellence in business-to-business marketing and the work that continues to set the standard for innovation, creativity, and results.

"The B2 Awards continue to showcase the growing influence of marketing as a strategic growth driver in B2B.  What distinguished this year's winners was their ability to combine bold creativity, emerging technologies, and measurable outcomes to conquer difficult strategic and/or commercial business challenges. At a time when expectations of marketing have never been higher, these companies or brands are setting standards of excellence. Simply put, they are demonstrating the critical role B2B marketing plays in driving genuine enterprise value.”   Dean Aragon, Chairman of the Board, ANA

The Best in Show went to FIS with agency partner Sid Lee, USA for "Money in Harmony."

Additional major wins included:

  • Code and Theory lead the agencies with 16 awards, followed by Park & Battery with 13 and Mower with 7 awards.
  • Unisys earned the most brand wins with 7 awards.
  • Esquire Bank won 6 awards with agency, Park & Battery.
  • Carhartt achieved 5 awards among brands.
  • Brands Microsoft, Roto-Rooter, T-Rowe Price, and Workday all received 4 awards each.

 Read Full Press Release

B2 Awards Testimonials

Decoding B2 Excellence

I enjoyed how diverse the jury is and the camaraderie we shared as a group. It is an honor to serve as jury and to have an opportunity to review work and discuss it with smart peers! Thank you to the ANA for providing such a wonderful platform. We all felt the collective responsibility to uphold the standards of great work and to duly acknowledge trailblazing marketers who are catalysts of change for our industry. 

-Lynn Teo, Chief Marketing Officer
Northwestern Mutual

An opportunity to see great B2B work from across industries.

-Linda A Brunner, Senior Vice President, Head of IT Digital Customer Experience
Siemens Healthineers