Verizon Project Thor
Category
Account-Based Marketing
Description
Winner Status: BRONZE
Client/Brand: Verizon
Agency: MRM
Headline:
Verizon develops a new approach to account-based marketing for their enterprise customers and helps win $162M in just 7 months.
Campaign Summary:
Verizon’s demand gen marketing team used highly targeted media drivers together with detailed segmentation to deliver critical messages to priority contacts in target accounts, helping to support, expand and win $162M+ in ongoing sales opportunities.
Client Team Credits:
Benjamin Pollack
Alejandra Quevado
Sonja Gray
Jessica Gager
Todd Clark
Agency Team Credits:
Aaron Johnson
Jarett LaTour
Josh Ormond
Maria Cruz
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- BRONZE