Winner Status: GOLD

Client/Brand: Smartsheet
Agency: N/A

Headline:
Sponsor X turned Formula 1 marketing on its head by taking one of the world's most exclusive sports and making it inclusive.

Campaign Summary:
Smartsheet runs on the belief that we can empower anyone to drive meaningful change, and our business is only successful if we’re helping create a world where anyone can thrive.

Enter Sponsor X: a world-first initiative disrupting the sponsorship concept—using the benefits to put worthy causes front and center.

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