Pay With Change
Category
Brand Purpose
Description
Winner Status: GOLD
Client/Brand: Sports Illustrated Swimsuit
Agency: Edelman
Headline:
Sports Illustrated Swimsuit leads a major change for women with first-of-its-kind business model that takes progress as payment: Pay With Change.
Campaign Summary:
Sports Illustrated wanted to prove they’ve shed their history as an objectifying magazine and transformed into a platform for all women. But the world thought it was all talk. So, we changed the way they do business with a media buy model that actually walks the walk: Pay With Change.
Client Team Credits:
MJ Day
Hillary Drezner
Agency Team Credits:
Nicole Ogoff
Laura Kim
Chris Swanson
Grace Messarra
Manas Abrol
Krystle Mullin
Rachel Starnes
Ginny Tevere
Greg Casto
Charlotte Runco Bruner
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- GOLD