Winner Status: GOLD

Client/Brand: Forest Stewardship Council
Agency: MRM

Headline:
A complete redesign turned FSC.org from a cold and technocratic turnoff into an inspirational recruitment engine that encourages more businesses to become FSC-certified.

Campaign Summary:
A complete redesign turned FSC.org from a cold and technocratic turnoff into an inspirational recruitment engine that encourages more businesses to become FSC certified. A warm and human approach has increased engagement and user satisfaction across every metric.

Client Team Credits:
Trevor Armel
Jeremy Harrison
Subhadip Biswas
Ngoc Vo
Tunji Azeez
Zohaib Zafar
 
 
 
 

Agency Team Credits:
Melissa Ditson
David Emmitt
Renee Talbot
Whitney Shaw
Kelly Hindley
Craig  Kossin
Christian Larsen
Jessica Mackey
Joel Diaz
Dianne Gee
Additional Contributor:


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