Winner Status: GOLD

Client/Brand: FirstEnergy
Agency: Mower

Headline:
The campaign elevated awareness of drone/powerline dangers and elevated positive sentiment for FirstEnergy.

Campaign Summary:
“Drone Safety Zone Racing” Game with a fully integrated media mix is geared toward the Droner lifestyle with messaging to directly serve audiences with a higher propensity for gaming. It used AI to identify core audiences with drone interests to serve display and video ads.

Client Team Credits:
Susan Samuelson
Doug Colafella
Jennifer  Young
Diane Francis
Candy Webb
 
 
 
 
 

Agency Team Credits:
Kevin Tripodi
Patrick Lewis
Steven  Wheeler
Yansong Jiang
Jeffery  Peters
Mia Tremiti
Rich Randazzo
Jillian  Maiola
Margaret  Flores
Matt Craver
Additional Contributor:


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