Winner Status: GOLD

Client/Brand: Mastercard
Agency: McCann New York

Headline:
Through proprietary research-driven insights, Mastercard solidified and grew its issuer partnerships
and brought in fintech partners to strengthen perceptions among small business owners.

Campaign Summary:
Through thought leadership, Mastercard invested in proprietary research to bring awareness to the challenges of Black Female small business owners and created a B2B thought leadership campaign, centered around these business owners and how they are today’s superheroes.

Client Team Credits:
Amanda Fraga
Dana Farber
Alexis Nightingale
Ginger Siegel
Lisa Maxwell
Camille Walfall
Carol Cumming
Thomas Hopwood
Amy Hills
Susan Foorozin

Agency Team Credits:
Veronica Bertran
Pierre  Lipton
Danielle Noto
 
 
 
 
 
 
 
Additional Contributor:


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