Winner Status: BRONZE

Client/Brand: Lenovo United States
Agency: Zeno Group

Headline:
Lenovo Evolve Small improved brand awareness in women and minority small business owners across key markets in North America, increasing brand lift by three points.

Campaign Summary:
Lenovo Evolve Small set out to power the revival of small businesses by giving them what they need most – access to a thumb-stopping, big-named celebrity and the technology know-how to deploy it in an innovative way, creating a one-stop solution that would allow small businesses to survive and thrive.

Client Team Credits:
Megan Bornemann
Gerald Youngblood
Jamie Linville
David Hamilton
Virginia Ford
Sarah Keener
LaTosha Smith
Jose Tapia
 
 

Agency Team Credits:
Monica Walsh
Tory Edelman
Samantha Caffrey
Leslie Fogel
Farah Noel
Stuart Yeardsley
Nazia Ahmad-Grullon
Francesca Vando
Jackie Finn
Steve Gartner
Additional Contributor:


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