Amazon Ads - Ads That Work As Hard As You Do
Category
Lead Generation: Small to Medium Business
Description
Winner Status: BRONZE
Client/Brand: Amazon Ads
Agency: Code and Theory
Headline:
Amazon Ads: Matching the right customers with the right businesses—right away
Campaign Summary:
How do you position Amazon as colossal collaborator, not a corporate competitor?
Enter "Ads that work as hard as you do", a campaign that found common ground between the world’s biggest business and the world’s small businesses — by bringing new customers closer than they could have ever imagined.
Client Team Credits:
Carly Zipp
Ludovic da Valon
Alex Andreadis
Colin Kikcio
Dpial Shah
Marcellus Neel
Agency Team Credits:
Additional Contributor:
Code and Theory
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Winner Status
- BRONZE