YouScience Brightpath
Category
Product Launch or Relaunch
Description
Winner Status: SILVER
Client/Brand: YouScience
Agency: Cluster
Headline:
Brightpath sparks renewed hope: 68.5M impressions, 4.8K MQLs, 32% YoY growth—uniting students and educators with purposeful impact.
Campaign Summary:
Amidst plummeting student engagement and alarming educator burnout, our campaign answered what both groups craved: a beacon of hope for a brighter future rooted in students' aptitudes. Through an omnichannel campaign, we launched YouScience® Brightpath, a SaaS tool designed for educators to meaningfully impact students’ lives.
Client Team Credits:
Tim Kennedy
Katie Clark
Molly Hornbuckle
Peyton Hudson
Brandon Bott
Tanner Eddington
Ryan Reed
Robbie Rauzi
Julie Paredes-Pozas
Agency Team Credits:
Bethany Boss
Alex Boss
Tanner Eddington
Additional Contributor:
You can read more about this case and full case summaries by visiting the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Winner Status
- SILVER