B2 Awards Judging

About the prestigious B2 Awards Jury

Our B2 Awards jury, composed of over 300 industry professionals, represents leading experts in B2B marketing as senior-level marketers from client-side brands, agencies, and providers .Volunteer jurors contribute just a few hours of time matched to thier expertise, credentials, and industry focus to relevant categories. We ensure a fair process by asking jurors to recuse themselves from any categories where conflicts of interest may arise, and our team is here to support jury members every step of the way. Jurors tell us, year after year, what an inspiring and rewarding experience it is to serve on the B2 Awards Jury.

The Top Jury represents the highest honor in our B2B community, featuring highly engaged, senior-level client-side marketer corporate members of the ANA. These marketers are considered “master class,” setting the gold standard in B2B excellence for the B2 Awards – Defining B2B Marketing Excellence! If you’ve never been on our Top Jury or experienced our annual "Jury Day," it’s one of the most exciting days of the year.

There’s still time! If you meet the criteria and are passionate about B2B, register now to be a judge for the 2025 B2 Awards. Submit your juror registration form today!
 

Thank you to all the 2025 Juries! Meet this year's Top Jury.

Here is what prior judges have to say:

When you are looking for ideas to inspire you, look no further than the B2 winners. See what worked for them and then dig deep to find that nugget you can build a concept on that will resonate and deliver results for your client.

Winning an ANA B2 Award is important for a number of reasons. It's independent validation that tells prospective clients that our B2B work delivers real results. It shines a light on our existing clients and gives us the opportunity to celebrate shared successes with them. And it's a great boost to our internal teams who work so diligently to produce outstanding work for our clients.

The campaign won a lot of awards, but the ANA B2 Award particularly energized our clients. While it reinforced their trust in us, it also inspired brand teams across our roster to strive for bigger ideas. That's the real win.

"We promoted our Gold ANA B2 Award across all of our channels, which led to multiple clients, both new and prospective, leaning in to learn more. While we're known for our ag, pet care and food and beverage work, this high-profile win helped break down siloes across categories and brought everyone together around the power of big ideas.Get a front row seat to the best work in the industry before the rest of the industry!

Very rewarding, inspiring to see all the work and great to have discussion with other professionals in the industry.

Judging the ANA B2B awards was an inspiring experience. There is great work being done, built from data-driven customer insights that are driving significant results. Proud to be a part of group that is leading the change in B2B marketing. Amazing group of professionals who came together for great discussion, challenging norms and setting new benchmarks for great in our industry.

A great opportunity to work with a highly experienced and credentialed group of B2B marketing professionals and exchange perspectives to raise the bar of the winning entries.