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2023 B2 Award Winners
The ANA is proud to announce the winners of the 47th annual B2 Awards. Congratulations to all the client and agency teams that created award winning B2B marketing.
ANA Members' Choice: Best in Show Award
American Express Business Card Chronicles
American Express and Dentsu Creative
| Top Awards | Award Level | Campaign Name | Team Credits |
| Agency of the Year - Large | GOLD | MRM - Large Agency of the Year | MRM |
| SILVER | Mower: Large Agency of the Year | Mower | |
| BRONZE | Bader Rutter: B2Braver, B2Bolder, B2Better | Bader Rutter | |
| Agency of the Year - Midsize | GOLD | Creativity in B2B We Need to Talk About It! | Stein IAS |
| SILVER | Twogether, Bringing technology to life - Agency of the Year 2023 | Twogether | |
| BRONZE | TRUE | TRUE | |
| Agency of the Year - Small | GOLD | Park & Battery: The Breakout B2B Agency | Park & Battery |
| SILVER | Twenty-five years in - and we're just getting started. | SCHERMER | |
| BRONZE | Welcome to Revenue Marketing | BizMark, a Pedowitz Group Company | |
| B2B In-House Agency of the Year | WINNER | Tensar, A Division of CMC | Tensar, A Division of CMC |
| Multi-Year Impact | BRONZE | Becoming the People-Centric Security Brand and Changing the Future of the Industry | Proofpoint |
| BRONZE | C-Suite Insights Corporate Thought Leadership Program | Optum | |
| Individual Marketer of the Year | WINNER | Kristina Gregory of Constellation | Kristina Gregory, Constellation (Nominated by Weber Shandwick) |
| General Categories | Award Level | Campaign Name | Team Credits |
| Account-Based Marketing | GOLD | Don't Be Sorry, Call Ari | Esquire Bank and Park & Battery |
| SILVER | Powering Partnerships | Hitachi Vantara and Twogether | |
| BRONZE | Enlightening employers with a modern approach to mental health care | Guardian Life, Group Benefits | |
| BRONZE | Keeping It Cool: Henkel's Account-Based Transformation | Henkel Adhesives Technologies and Transmission | |
| Agency Promotion | SILVER | Bader Rutter's "The Good Minute" Podcast Series | Bader Rutter |
| BRONZE | A Holiday Message from the Owner | Mower | |
| Brand Purpose | GOLD | Pay With Change | Sports Illustrated Swimsuit and Edelman |
| SILVER | Direct Positive | Tempo and Bader Rutter | |
| SILVER | Into the Breach | Microsoft Canada and Intercept | |
| SILVER | Make B2B Everything it can be. | ||
| BRONZE | Seek & Prosper | S&P Global and JOAN Creative | |
| Channel Partner Program | BRONZE | The $0.5 billion engine: Growing a channel from the ground up | Verizon and The Marketing Practice |
| Content Marketing | GOLD | Deepening connections with deeper content. | Red Wing Shoe Co. and SCHERMER |
| SILVER | Keeping It Cool: Henkel's Account-Based Transformation | Henkel Adhesives Technologies and Transmission | |
| BRONZE | Becoming the #1 Source for Cybersecurity News & Information | Proofpoint | |
| BRONZE | Real Time Insights | EY, CNBC and Essence Mediacom | |
| Corporate Branding Campaign | GOLD | Demand More From Your Network | Juniper Networks and WONGDOODY |
| BRONZE | Make The Connection | ICE (Intercontinental Exchange) and Prophecy | |
| BRONZE | Seek & Prosper | S&P Global and JOAN Creative | |
| Corporate Identity Program | GOLD | American Queen Voyages: NautiCode | American Queen Voyages / Hornblower and MRM NY |
| SILVER | Distinguishing DMG | DMG and Stein IAS | |
| SILVER | Twelve, a world made from air | Twelve and Origin House | |
| Corporate or Brand Website | GOLD | Forest Stewardship Council Website - fsc.org | Forest Stewardship Council and MRM |
| Customer Experience | SILVER | Into the Breach | Microsoft Canada and Intercept |
| BRONZE | Innovation Mavericks | Microsoft Canada and Intercept | |
| Demand Generation: Large Enterprise | GOLD | Innovation Mavericks | Microsoft Canada and Intercept |
| GOLD | Sustainability in Action | Republic Services and Merkle B2B | |
| SILVER | Align in the Metaverse | Microsoft Canada and Intercept | |
| BRONZE | Cutting back demand leads to more leads than ever before. | Red Wing for Business and SCHERMER | |
| Demand Generation: Small or Medium Business | SILVER | Customer Stories Campaign | Maytag Commercial Laundry and Nelson Schmidt |
| SILVER | Raise Your Game | Sage and Twogether | |
| BRONZE | MIssionSquare Retirement Call to Retire | MIssionSquare Retirement and Level Agency | |
| Digital Marketing Tools and Programs | GOLD | Drone Safety Zone | FirstEnergy and Mower |
| SILVER | Suspecting Cushing's | Dechra and Stein IAS | |
| BRONZE | Let's Get to Work | Plante Moran and VMLY&R | |
| Digital Transformation | GOLD | Align in the Metaverse | Microsoft Canada and Intercept |
| GOLD | Into the Breach | Microsoft Canada and Intercept | |
| SILVER | Keeping It Cool: Henkel's Account-Based Transformation | Henkel Adhesives Technologies and Transmission | |
| Direct Mail, Flat or Dimensional | BRONZE | Going Big With Dealer Recruitment | LiuGong North America and Nelson Schmidt |
| SILVER | Verizon Business Fios Digital Quote Email Journey | Verizon and Publicis CRMOne | |
| Event Marketing Campaign | GOLD | From Imagination to Reality at Mobile World Congress | Ericsson and Jack Morton |
| SILVER | Align in the Metaverse | Microsoft Canada and Intercept | |
| BRONZE | Energia: Fly the Future | Embraer and Gravity Global | |
| GEM Award | GOLD | Direct Positive | Tempo and Bader Rutter |
| SILVER | EY Real Time Business | EY, Reuters and Essence Mediacom | |
| BRONZE | Benefits of Benefits | Principal Financial Group and TBWA\Chiat\Day - Los Angeles | |
| Industry Sector Spotlight Award: Banking and Financial Services | SILVER | Don't Be Sorry, Call Ari | Esquire Bank and Park & Battery |
| BRONZE | Make The Connection | ICE (Intercontinental Exchange) and Prophecy | |
| Influencer Marketing | SILVER | ReadyForAnything | Bosch Professional and Clear B2B |
| BRONZE | Dinner with Goop | Ajinomoto Co. Inc. and Edelman | |
| Integrated Marketing Program: Large Enterprise | GOLD | Introducing USPS Connect Local | United States Postal Service and MRM |
| SILVER | Cow and Egret | RXO and Doremus+Co | |
| SILVER | Panasonic Connect - Moments That Matter | Panasonic Connect Co., Ltd. and MRM | |
| SILVER | The Batting Lab | SAS and McCann New York | |
| SILVER | Vanguard Well On Your Way Integrated Marketing Program | The Vanguard Group and Huge Inc. | |
| BRONZE | Seek & Prosper | S&P Global and JOAN Creative | |
| Integrated Marketing Program: Small to Midsize Business | SILVER | Discover The Palm Beaches "Between-The-Sessions" Groups & Meetings Campaign | Discover The Palm Beaches and Miles Partnership |
| International B2B Marketing Campaign | GOLD | Seek & Prosper | S&P Global and JOAN Creative |
| SILVER | Own Tomorrow | Payoneer and Gravity Global | |
| SILVER | Secure the Enterprise: "Freeze" | Cisco, The Hatch and BETC | |
| BRONZE | Make B2B everything it can be. | ||
| Lead Generation: Large Enterprise | GOLD | Cigna: Your New Growth Plan | Cigna Healthcare and MRM NY |
| Lead Generation: Small to Medium Business | GOLD | Keep or Cull | Zoetis and Bader Rutter |
| SILVER | Cassandra without the Pain | DataStax and BizMark, a Pedowitz Group Company | |
| SILVER | Introducing USPS Connect Local | United States Postal Service and MRM | |
| BRONZE | Marketing Automation Provides Mortgage Brokerage with a Sharp Competitive Edge | RCG Mortgage and Cleverman Inc. | |
| Marketing on a Small Budget | GOLD | Keep or Cull | Zoetis and Bader Rutter |
| Media Strategy | GOLD | Perfect Balance | Symcor, Uncommon Toronto and Myers Media Collective |
| Metaverse/Emerging Technologies | SILVER | From Imagination to Reality at Mobile World Congress | Ericsson and Jack Morton |
| SILVER | Precision 360 Game Hub | Dell Technologies and Twogether | |
| Microsite or Landing Page | GOLD | ZS Data Connects Us | ZS and Stein IAS |
| SILVER | Keeping It Cool: Henkel's Account-Based Transformation | Henkel Adhesives Technologies and Transmission | |
| Out-of-Home Advertising | BRONZE | Don't Be Sorry, Call Ari | Esquire Bank and Park & Battery |
| Podcast | GOLD | Smart Talks with IBM | IBM and EightBar Collective |
| GOLD | The Sage Sound Advice Podcast | Sage and Twogether | |
| SILVER | Smart Acids - Breaking it all down one boron at a time | Univar Solutions | |
| BRONZE | This is Product Management Podcast | DISQO | |
| Print Advertising | SILVER | A Better Cannes Experience Starts Here | Roku and Merkle B2B |
| BRONZE | More Opportunities in More Places | National Grid and Mower | |
| Pro Bono Campaign | SILVER | Open Every Door | One Hundred Black Men of New York and Mower |
| Product Launch or Relaunch | GOLD | Long Live the XLA | Acora and TRUE |
| GOLD | Pay With Change | Sports Illustrated Swimsuit and Edelman | |
| SILVER | The Prysmian League | Prysmian Group and Mower | |
| BRONZE | Introducing USPS Connect Local | United States Postal Service and MRM | |
| Proprietary Company Event (Single/Series) | GOLD | Univision Upfront 2022 | TelevisaUnivision |
| SILVER | Leading the Change Hispanic Marketing Forum | TelevisaUnivision | |
| SILVER | Mining into the Future | ExxonMobil and Weber Shandwick | |
| Public Relations | SILVER | Coldwell Banker "Dream" Campaign | Coldwell Banker Real Estate and G&S Communications |
| BRONZE | Launch MARSS PR at the World Defense Show | MARSS and Clear B2B Marketing & PR Ltd | |
| BRONZE | Mining into the Future | ExxonMobil and Weber Shandwick | |
| Regional Spotlight Award: United Kingdom | SILVER | Creativity in B2B We Need to Talk About It! | Stein IAS |
| ROI/Growth | SILVER | Demand More | Juniper Networks and Stein IAS |
| SILVER | Driving e-Commerce with myCoke | The Coca-Cola Company and MRM | |
| Sales Enablement Program | BRONZE | Create without limits | Siemens Digital Industries Software and Amazon Web Services and InVision Communications |
| Sponsorship Program | GOLD | Driving Customer (Banks) Relationships Through Insights-Driven SBO Thought Leadership and Culture-Forward Programming | Mastercard and McCann New York |
| GOLD | Sponsor X | Smartsheet | |
| SILVER | Deloitte & the WNBA: Driving change that matters | Deloitte | |
| BRONZE | Protiviti Activation - American Banker Most Powerful Women in Banking | Protiviti | |
| Thought Leadership | GOLD | Creativity in B2B We Need to Talk About It! | Stein IAS |
| SILVER | State of the Whole Brand: How to build a whole brand - right now. | Barkley | |
| Trade Show or Conference | GOLD | Views from the top | Expleo and Stein IAS |
| BRONZE | Pack to the Future! | The Paper and Packaging Board and Stein IAS | |
| Video Marketing | GOLD | American Express Business Card Chronicles | American Express and Dentsu Creative |
| SILVER | Cow and Egret | RXO and Doremus+Co | |
| SILVER | Demand More From Your Network | Juniper Networks and WONGDOODY | |
| BRONZE | MNTN Launches the Hottest Demo Ever with Help From Steve-O's "Hot Sauce For Your Butthole" | Steve-O's Hot Sauce For Your Butthole and MNTN | |
| Specialty Award | Award Level | Campaign Name | Team Credits |
| LinkedIn B2B Icon Award | WINNER | Twelve, a world made from air | Twelve and Origin House |
| *In categories not listed, no winner was awarded. |