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2021 B2 Award Winners
Top Awards Winners
ANA Members Choice Award: Best In Show
Winner: LEGO EDUCATION: HANNAH REBUILDS IT
Client : Lego Education
Agency: Doremus
B2B Institute Icon Award
Winner: CAT TRIAL 9: PAC-MAN
Client : Caterpillar Inc.
B2B In-House Agency of the Year
Gold
Winner: POD MODEL
Agency : Publicis Sapient
Silver
Winner: UL CREATIVE SERVICES
Agency : UL
Bronze
Winner: BLOOMBERG MEDIA STUDIOS
Agency: Bloomberg Media
Individual Marketer of the Year
Winner: CHARLOTTE J. COMMARMOND
Nominated by: Stein IAS
Industry Sector Spotlight Award: Technlogy
Gold
Winner: 3D PRINTING IN SUPPORT OF COVID-19 CONTAINMENT EFFORTS
Agency: HP Inc.
Silver
Winner: JUMPSTARTING BRAND AND DEMAND
Client: Jumio Corporation
Agency: Retina
Bronze
Winner: BOMBORA EDUCATES SALES LEADERS ON INTENT DATA
Client: Bombora
Large Agency of the Year
GOLD Winner: MERKLE B2B
SILVER Winner: TRANSMISSION
BRONZE Winner: EDELMAN
Midsize Agency of the Year
GOLD Winner: MRM
SILVER Winner: TWOGETHER
BRONZE Winner: DOREMUS
Small Agency of the Year
GOLD Winner: RETINA
SILVER Winner: CARGO
BRONZE Winner: BIZMARK
General Category Winners
Account-Based Marketing
GOLD Winner: HOW DO YOU PINPOINT AND PERSUADE YOUR ON- PREMISE CUSTOMERS THAT YOU CAN ALSO BEAT OUT THE COMPETITION IN THE CLOUD?, Splunk, Agent3
SILVER Winner: SHELL FLIGHTPATH: OPENING UP NEW MARKETS, Shell Aviation, Edelman
SILVER Winner: TIME TO ADAPT, Tatta Consultancy Services, Just Global
BRONZE Winner: THAT'S A BETTER NORMAL, Visa, Episode Four
Agency Promotion
SILVER Winner: B2B WORLDFEST, Stein IAS
SILVER Winner: SOUNDS OF THE SEASON, Cargo
BRONZE Winner: ‘DIGITAL DOMINATION’ ACCOUNT-BASED MARKETING STRATEGY INCREASES NEW BUSINESS REVENUE 23% YOY DURING A GLOBAL PANDEMIC, Rise Interactive
BRONZE Winner: MOWER: BRING YOUR WORK TO KIDS, Mower
Augmented/ Virtual Reality
BRONZE Winner: USPS NO SURCHARGE CAMPAIGN, MRM
Brand Purpose
GOLD Winner: PANASONIC - WHAT MOVES US, Panasonic Corporation of North America, MRM
SILVER Winner: LEGO EDUCATION: HANNAH REBUILDS IT, Lego, Doremus
SILVER Winner: PRODUCTS WITH PURPOSE, DSM - HNH Nutritional Products, Fingerpaint
BRONZE Winner: CONNECTIONS FOR LIFE, Thermo Fisher Scientific- Gibco, Retina
BRONZE Winner: MASTERCLASSICS, D&AD, MRM UK
Channel Partner Program
GOLD Winner: HP AMPLIFY GLOBAL PARTNER PROGRAM LAUNCH, HP Inc., Edelman
Corporate Branding Campaign
GOLD Winner: PUBLICIS SAPIENT BRAND LAUNCH, Publicis Sapient
SILVER Winner: CONNECTIONS FOR LIFE, Thermo Fisher Scientific- Gibco, Retina
SILVER Winner: HEAD SNAP 2.0.2.0, Symcor, Uncommon Toronto
BRONZE Winner: PROJECT NORTH STAR, Coldwell Banker Real Estate LLC, G&S Business Communications
BRONZE Winner: THE ABCDs OF INNOVATION, Broadridge, BizMark
Corporate Identity Program
GOLD Winner: COLDWELL BANKER GLOBAL LUXURY INDENTITY STANDARDS, Coldwell Banker Real Estate LLC, The Studio
SILVER Winner: BNY MELLON VISUAL BRAND REDESIGN, BNY Mellon, Landor & Fitch
SILVER Winner: TRADEMARK - WHAT MARK WILL YOU LEAVE...YODA vs THE EMPIRE, Trademark, LUDWIG+
BRONZE Winner: READY FOR VIRTUALLY ANYTHING, Virbela, Retina
Corporate or Brand Website
GOLD Winner: SAY GOODBYE, Auryon, Fingerpaint
GOLD Winner: VIRBELA.COM, Virbela, Retina
SILVER Winner: BNY MELLON CORPORATE WEBSITE REDESIGN, Havas
SILVER Winner: NYDIG BRAND WEBSITE RELAUNCH, NYDIG, Edelman
BRONZE Winner: AS SIMPLE AS A HANDSHAKE: BRINGING CLIENT CONFIDENCE AND BRAND PASSION TOGETHER ON A NEW DUDESOLUTIONS.COM, Dude Solutions, Schermer
Demand Generation: Large Enterprise
GOLD Winner: PROJECT CONQUEST, First Midwest Bank
BRONZE Winner: TRELLBORG DOCKING & MOORING, Stein IAS
Demand Generation: Small/ Medium Business
GOLD Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower
SILVER Winner: BACK TO BUSINESS - YOU'RE PIVOTING, SO WE'RE PIVOTING., Cox Communications, FCB Chicago
SILVER Winner: WIN BACK, Nestle Waters North America, BizMark
BRONZE Winner: 100 FREE LEADS AND BUSINESS REOPENING TOOLKIT PROGRAM, INFUSEmedia
Digital Marketing Tools and Programs
SILVER Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower
BRONZE Winner: ROI CALCULATORS, Whirlpool Corporation, Nelson Schmidt
Digital Transformation
SILVER Winner: FREDDIE MAC SINGLE-FAMILY / DIGITAL TRANSFORMATION, Freddie Mac Single-Family, VShift
SILVER Winner: JUMPSTARTING BRAND AND DEMAND, Jumio Corporation, Retina
SILVER Winner: VOLLRATH FOODSERVICE WEBSITE, CI Design Inc.
BRONZE Winner: THE DRUM DIGITALLY TRANSFORMS WITH PANDEMIC PROOF ONLINE FESTIVALS, The Drum
Direct Mail, Flat or Dimensional
GOLD Winner: WHAT TO DO WHEN YOU'VE GOT WHAT YOUR PROSPECTIVE CUSTOMER WANTS, BUT THE CUSTOMER DOESN'T QUITE BELIEVE YOU HAVE IT?, LinkedIn Marketing Solutions, Agent3
SILVER Winner: DIMENSIONAL MAILER - BROTHER, Brother international, Stein IAS
SILVER Winner: MAKE IT HERE, Zekelman Industries, The Mx Group
BRONZE Winner: MASTERCLASSICS, D&AD, MRM UK
BRONZE Winner: USPS POLITICAL DIRECT MAIL, USPS, MRM
Educational Series
GOLD Winner: SAMSUNG ELITE, Samsung, Dentsu
BRONZE Winner: DIGITAL B2B EDUCATION PROGRAM, Avocados from Mexico, Augustine Agency
SILVER Winner: Trelleborg Docking & Mooring, Trelleborg, Stein IAS
Employer Branding
GOLD Winner: MOWER: BRING YOUR WORK TO KIDS, Mower
BRONZE Winner: LEARN FOR YOUR LIFE, Stein IAS
Event Marketing Campaign
GOLD Winner: JOHN DEERE: THE FARM MUST GO ON, John Deere, Edelman and UEG
BRONZE Winner: ELLUCIAN: ELIVE 2020, Ellucian, twogether
Integrated Marketing Program: Large Enterprise
GOLD Winner: CATCHING FEELS, Mondi, TRUE
SILVER Winner: ABM AS A SERVICE: HELPING SALES CLOSE LARGER DEALS FASTER, ServiceNow, The Marketing Practice
SILVER Winner: BACK TO BUSINESS - YOU'RE PIVOTING, SO WE'RE PIVOTING., Cox Communications, FCB Chicago
SILVER Winner: THE ROUTE TO RESILIENCE, Microsoft, MRM UK
BRONZE Winner: ACTIVE BOND FUNDS: SIMPLY BRILLIANT RESULTS, Huge, Vanguard
Integrated Marketing Program: Small to Midsize Business
GOLD Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower
GOLD Winner: SAY GOODBYE, Auryon, Fingerpaint
BRONZE Winner: ‘DIGITAL DOMINATION’ ACCOUNT-BASED MARKETING STRATEGY INCREASES NEW BUSINESS REVENUE 23% YOY DURING A GLOBAL PANDEMICCLIENT:, Rise Interactive
BRONZE Winner: WE'RE ALL IN, Wisconsin Economic Development Corporation, Nelson Schmidt
Lead Generation:Large Enterprise
GOLD Winner: MOVE FORWARD., Conduent, Partners and Napier
GOLD Winner: USPS NO SURCHARGE CAMPAIGN, United States Postal Service, MRM
SILVER Winner: PRESORT SERVICES, Pitney Bowes, BizMark
BRONZE Winner: TRY BEFORE YOU BUY: FEEDING VIRTUAL EVENTS TO SELL OUR VIRTUAL EVENTS PRODUCT, GrubHub
Lead Generation: Small/ Medium Business
GOLD Winner: BACK TO BUSINESS - YOU'RE PIVOTING, SO WE'RE PIVOTING., Cox Communications, FCB Chicago
GOLD Winner: USPS - DRIVE ACTION TO THE POLLS, United States Postal Service, MRM
BRONZE Winner: SAY GOODBYE, Auryon, Fingerpaint
Media Plan
GOLD Winner: NI - ENGINEER AMBITIOUSLY, National Instruments, National Instruments, Doremus
SILVER Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower
Microsite or Landing Page
GOLD Winner: 3D PRINTING IN SUPPORT OF COVID-19 CONTAINMENT EFFORTS, HP INC.
SILVER Winner: COMMERCIAL INSIGHTS CENTER, Nationwide
SILVER Winner: FOCUS FORWARD, Wisconsin Economic Development Corporation, Nelson Schmidt
BRONZE Winner: INGREDION, Stein IAS and Ingredion
Omni-Channel Content Program
GOLD Winner: PUT THE “U” BACK IN SYRAC_SE, Downtown Committee of Syracuse, Mower
GOLD Winner: THE DIGITAL LIFE INDEX, Publicis Sapient
SILVER Winner: EXPORTING EXPERTISE, Wisconsin Economic Development Corporation, Nelson Schmidt
BRONZE Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower
BRONZE Winner: TRELLEBORG DOCKING & MOORING, Stein IAS
Out-Of-Home Advertising
SILVER Winner: CARING GENE® "CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower
SILVER Winner: PUT THE “U” BACK IN SYRAC_SE, Downtown Committee of Syracuse, Mower
BRONZE Winner: BEST COLLABORATIONS, Cisco Webex, WONGDOODY
Podcast
SILVER Winner: #ENGINEERSFROMTHEHOMEDESK SERIES, L&T Technology Services
BRONZE Winner: THINK WITH GOOGLE PODCASTS, Google, Essence Global
Pro Bono Campaign
SILVER Winner: NOT SO HAPPY ELF, Stein IAS
Print Advertising
GOLD Winner: SAY GOODBYE, Auryon, Fingerpaint
BRONZE Winner: LEGO EDUCATION: HANNAH REBUILDS IT, Lego, Doremus
Product Launch or Relaunch
GOLD Winner: LEGO EDUCATION: HANNAH REBUILDS IT, Lego, Doremus
GOLD Winner: SAY GOODBYE, Auryon, Fingerpaint
SILVER Winner: CATCHING FEELS, Mondi, TRUE
SILVER Winner: USPS - SHIFTING VOTER MINDSET, USPS , MRM
BRONZE Winner: CONNECTIONS FOR LIFE, Thermo Fisher Scientific- Gibco, Retina
Proprietary Company Event, single/series
GOLD Winner: THE HAPPINESS NETWORK, Verizon Media
BRONZE Winner: INVESTOR DAY, Broadridge, BizMark
Public Relations
SILVER Winner: DELOITTE STUDIES UNCERTAIN COURSE FOR BACK-TO-SCHOOL AND BACK-TO-COLLEGE SEASON, Deloitte, Brodeur Partners
BRONZE Winner: BALL CORPORATION: LAUNCHING ALUMINUM BEVERAGE PACKAGING INTO THE SPORTS AND ENTERTAINMENT WORLD, Ball Corporation, Edelman
Recruitment Marketing
GOLD Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower
SILVER Winner: EMPOWER STUDENT GROWTH PROGRAM, Grant Thornton
BRONZE Winner: GRANT THORNTON EMPLOYER REBRAND & LAUNCH, Grant Thornton
ROI/ Growth
GOLD Winner: CATCHING FEELS, Mondi, TRUE
SILVER Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower
BRONZE Winner: ‘DIGITAL DOMINATION’ ACCOUNT-BASED MARKETING STRATEGY INCREASES NEW BUSINESS REVENUE 23% YOY DURING A GLOBAL PANDEMIC, Rise Interactive
Sales Enablement Program
SILVER Winner: PROJECT CONQUEST, First Midwest Bank
BRONZE Winner: REALVITALIZE SALES MATERIALS, Realogy, The Studio
BRONZE Winner: TRELLEBORG DOCKING & MOORING, Trelleborg, Stein IAS
Social Media
GOLD Winner: CARING GENE® “CARING IS YOUR CALLING", Iroquois Healthcare Association, Mower
BRONZE Winner: WE'RE ALL IN FOR SMALL BUSINESS SATURDAY, Wisconsin Economic Development Corporation, Nelson Schmidt
Sponsorship Program
SILVER Winner: U.S. OPEN AUGMENTED REALITY BUILT BY DELOITTE, Deloitte
BRONZE Winner: DRIVEN BY YOU, POWERED BY CLOVER, Clover Network, Inc., Ayni Brigade
BRONZE Winner: PANASONIC - WHAT MOVES US, Panasonic Corporation of North America, MRM
Thought Leadership
GOLD Winner: BUSINESS INTERRUPTED: INSIGHTS ON THE NEW NOW, Ernst & Young LLP, Mediacom NY
GOLD Winner: GETTY IMAGES VISUAL GPS, Getty Images
SILVER Winner: CMO x CREATOR CONVERSATIONS, YouTube, AKQA
SILVER Winner: VERIZON 2020 DATA BREACH INVESTIGATION REPORT PROGRAM, Verizon, MRM
BRONZE Winner: THE DIGITAL LIFE INDEX, Publicis Sapient
Trade Show or Conference
GOLD Winner: INSPIRED BY NATURE. PERFECTED BY ABB, ABB, Mower
SILVER Winner: JOHN DEERE'S RUN YOUR WORLD, John Deere, GES
BRONZE Winner: DTN AG SUMMIT 2020, DTN
BRONZE Winner: MASTERCARD INCONVERSATION SERIES, Mastercard, Armstrong Partnership
Video Marketing
GOLD Winner: PANASONIC - WHAT MOVES US, Panasonic Corporation of North America, MRM
SILVER Winner: LEGO EDUCATION: HANNAH REBUILDS IT, Lego, Doremus
SILVER Winner: CAT TRIAL 9: PAC-MAN, Caterpillar Inc
SILVER Winner: TRELLEBORG SMARTPORT, Stein IAS
BRONZE Winner: THE NEXT NORMAL | HSBC COMMERICAL BANKING, The Creative Engagement Group