2025 B2 Awards Preliminary Winners List
The ANA is proud to announce the finalists for the 49th Annual B2 Awards!
This is a preliminary list of winners. The Gold, Silver and Bronze Awards in each category will be revealed at the B2 Awards Gala on June 3 at the 2025 ANA Masters of B2B Marketing Conference taking place June 2 - 4 at The Ritz-Carlton in Naples, FL. Don't miss this opportunity to see the best in B2B and network with other B2B professionals! Space is extremely limited, so be sure to register today!
Each year, the competition gets tougher to win a B2 Award. Judges are more demanding and standards more rigorous. Gold, Silver, and Bronze level awards must be earned - and are not always awarded in every category, and at times resulting in some categories having one or two award winners. In the event of a tie, more than one award level is given within a category.
The bar set by the jury in determining which submissions were worthy of B2 Awards has never been higher, so the teams appearing on this list truly represent the leaders in B2B marketing - defining B2B marketing excellence.
We hope you and your team can join us in-person or virtually to celebrate the winners - register here.
Winners are listed alphabetically by submission name within each category.
A.I./Emerging Technologies
Intel: The Magic of Metaphors
Client: Intel
Agency: Intercept
McNeilus "Revolutionizing Refuse"
Client: McNeilus Trucking
Agency: Mower
Recorded Future Gen AI Brand Video
Client: Recorded Future
Agency: Traction
Account-Based Marketing
“Eyes on the future. Boots on the ground.” by Epiroc
Client: Epiroc
Agency: Marketbridge
Love at First Insight: Unisys ABM Engagement Campaign
Client: Unisys Corporation
Agency: Design Logic AU
Mission Critical: A Hyper-Personalized 1:1 ABM Approach to Secure the Nation’s Top Defense Shipbuilder
Client: ServiceNow
Agency: Agent3
ServiceNow ABM: Driving Innovation and Impact In The Automotive Sector
Client: ServiceNow
Agency: Agent3
Wake Up And Smell the Coffee!
Client: ServiceNow
Agency: Agent3
B2B Marketplace Marketing
Carhartt "For Crews Who Make the Holidays"
Client: Carhartt
Agency: Mower
Matches Are Made with Amazon Ads
Client: Amazon Ads
Agency: Code and Theory
Together, Let's Break Through
Client: Labcorp
Agency: Audacity
Brand Purpose
ETS - Revolutionizing How We Measure Minds
Client: ETS
Agency: Code and Theory
Force of Nature
Client: Mastercard
Agency: McCann NY
Business to Government/Business to Public Sector Marketing
McNeilus "Revolutionizing Refuse"
Client: McNeilus Trucking
Agency: Mower
Verizon Frontline
Client: Verizon Business Group
Agency: Ogilvy
Channel Partner/Ecosystem Program
Force of Nature
Client: Mastercard
Agency: McCann NY
Grow Beyond: Building the Ultimate Partnership Engine
Client: T-Mobile for Business
Agency: The Marketing Practice
Content Marketing
B2B Buyer Beat
Client: Digitalzone
Intuit QuickBooks x Street You Grew Up On
Client: Intuit
Agency: Initiative
Paris 2024 B2B Campaign
Client: Visa Europe Ltd
Agency: ChilliMint Europe Ltd
The Sound of Flight
Client: GE Aerospace
Agency: Gravity Global
Corporate Branding Campaign
By America's Side
Client: Mack Trucks
Agency: Stein IAS
Making Space for Incredible
Client: AutoStore
Agency: Transmission
Put AI To Work For People
Client: ServiceNow
Agency: BBDO New York
Reimagine the Possible
Client: Exel Composites
Agency: True - BBN London
Thomson Reuters - Clarifying the Complex
Client: Thomson Reuters
Agency: Code and Theory
Corporate Identity Program
ETS - Revolutionizing How We Measure Minds
Client: ETS
Agency: Code and Theory
Frazier & Deeter Corporate Rebrand
Client: Frazier & Deeter
Agency: Modo Modo Agency
Recorded Future. Know what matters. Act first.
Client: Recorded Future
Agency: Traction
Seamless Solutions
Client: LS Power
Agency: Prophecy
Thomson Reuters - Clarifying the Complex
Client: Thomson Reuters
Agency: Code and Theory
Corporate or Brand Website
Building the Largest Developer Ecosystem The World Has Ever Known
Client: Qualcomm
Agency: Code and Theory
ETS - Revolutionizing How We Measure Minds
Client: ETS
Agency: Code and Theory
From Mission: Impossible to Mission:Accomplished - Iron Mountain's global website redesign
Client: Iron Mountain
Agency: Rightpoint
Customer Experience
Building the Largest Developer Ecosystem The World Has Ever Known
Client: Qualcomm
Agency: Code and Theory
Data and Analytics Innovation
HP Drives Innovation with ABM Measurement
Client: HP In-House Media Team
Agency: HP In-House Media Team
Stein IAS's Origin Data Platform
Client: Stein IAS
Agency: Stein IAS
Synchronized Efficiency: Powering a Personalized Experience
Client: PACCAR Parts
Agency: FCB Chicago
Demand Generation: Large Enterprise
“Eyes on the future. Boots on the ground.” by Epiroc
Client: Epiroc
Agency: Marketbridge
Enterprise Solutions #ProblemsSolved
Client: S&P Global Market Intelligence
Storytellers Collective by National Geographic
Client: National Geographic
Agency: Marketbridge
Demand Generation: Small or Medium Business
Carhartt "For Crews Who Make the Holidays"
Client: Carhartt
Agency: Mower
Matches Are Made with Amazon Ads
Client: Amazon Ads
Agency: Code and Theory
Orkin Canada - Be Afraid
Client: Orkin Canada
Agency: Jan Kelley
Digital Marketing Tools and Programs
Driving demand with unique-in-category website innovation
Client: Medidata Solutions, Inc
Launching a Category of One
Client: Four Seasons Yachts
Agency: MRM
Digital Transformation
Finvi "Collections That Work"
Client: Finvi
Agency: Mower
Launching a Category of One
Client: Four Seasons Yachts
Agency: MRM
WypAll® Right Purpose Wipes
Client: Kimberly-Clark Professional
Direct Mail, Flat or Dimensional
United Egg Producers: The Unscrambled Egg
Client: United Egg Producers
Agency: Bader Rutter
Carhartt "For Crews Who Make the Holidays"
Client: Carhartt
Agency: Mower
Pipeline momentum powered by email: PitneyShip(R)
Client: Pitney Bowes
Agency: The Pedowitz Group
Two Campaigns, One TRP Takeover
Client: PACCAR Parts
Agency: FCB Chicago
Employer Branding
Mower "Don't Wait. Celebrate!"
Client: Mower
Agency: Mower
Event Marketing Campaign
Born of the Bond
Client: Zoetis
Agency: Bader Rutter
The Power of Sound Experience
Client: Audacy
Agency: Two Eighteen
Verizon Business Innovation Sessions
Client: Verizon Business
Agency: CIVIC
Field Marketing
“Eyes on the future. Boots on the ground.” by Epiroc
Client: Epiroc
Agency: Marketbridge
Positioning Iron Mountain in New Neighborhoods
Client: Iron Mountain
Industry Sector Spotlight Award: Banking and Financial Services
American Express “This Is For YOU”
Client: American Express
Agency: Inspira Marketing
The Unshakeables Podcast from Chase for Business
Client: Chase for Business
Agency: Quigley-Simpson
Industry Sector Spotlight Award: Business and Professional Services
Sleep With Rain
Client: AT&T
Agency: BBDO LA
Industry Sector Spotlight Award: Insurance
Children's Oral Health
Client: Guardian
Agency: In-House
Industry Sector Spotlight Award: Technology
Building the Largest Developer Ecosystem The World Has Ever Known
Client: Qualcomm
Agency: Code and Theory
Put AI To Work For People
Client: ServiceNow
Agency: BBDO New York
Siemens CES
Client: Siemens
Agency: Sparks + Freeman
Influencer Marketing
Rubix Foods NEXT Flavor Network
Client: Rubix Foods
Agency: Belle Communication
Sleep With Rain
Client: AT&T
Agency: BBDO LA
The Delo “Bryan Furnace Rant” video series by Chevron Lubricants
Client: Chevron Lubricants
Agency: Marketbridge
Trolled by Rock N' Roll
Client: Workday
Agency: Ogilvy
Integrated Marketing Program: Large Enterprise
By America's Side
Client: Mack Trucks
Agency: Stein IAS
Carhartt "For Crews Who Make the Holidays"
Client: Carhartt
Agency: Mower
GE Healthcare. Know Now.
Client: GE Healthcare
Agency: Traction
Not Just the Facts
Client: FactSet Research Systems Inc.
Agency: VSA Partners
Sleep With Rain
Client: AT&T
Agency: BBDO LA
Integrated Marketing Program: Small to Midsize Business
Reimagine the Possible
Client: Exel Composites
Agency: True - BBN London
International B2B Marketing Campaign
Media Envy
Client: Amazon Ads
Agency: Anomaly
Not Just the Facts
Client: FactSet Research Systems Inc.
Agency: VSA Partners
Lead Generation: Large Enterprise
From Quantity to Quality: Unisys's AI-Driven Lead Generation Revolution
Client: Unisys Corporation
Agency: Design Logic AU
POWER TO MOVE YOUR BUSINESS
Client: Qualcomm
Agency: Transmission
Storytellers Collective by National Geographic
Client: National Geographic
Agency: Marketbridge
Workday Presents: The Rock Stars of Business World Tour
Client: Workday
Agency: Ogilvy
Lead Generation: Small to Medium Business
Carhartt "For Crews Who Make the Holidays"
Client: Carhartt
Agency: Mower
Precision targeting with "Move to Kestra" Campaign
Client: Kestra Holdings
Media Strategy
EY x Reuters Real Time Business
Client: Ernst & Young LLP
Agency: EssenceMediaCom
Storytellers Collective by National Geographic
Client: National Geographic
Agency: Marketbridge
This is an operations intervention
Client: PagerDuty
Agency: Instrument
Agency: Just Global
Time Delay
Client: Thermo Fisher Scientific
Agency: Park & Battery
Multi-Year Impact
Born of the Bond
Client: Zoetis
Agency: Bader Rutter
Verizon Business Innovation Sessions
Client: Verizon Business
Agency: CIVIC
Win in Digital B2B Marketing Campaign
Client: Visa Europe Ltd
Agency: ChilliMint Europe Ltd
Out-of-Home Advertising
Your team loves Canva
Client: Canva
Podcast
The Unshakeables Podcast from Chase for Business
Client: Chase for Business
Agency: Quigley-Simpson
The Visibility Gap
Client: Cigna Healthcare
Agency: MRM
Product Launch or Relaunch
Iron Mountain InSight® DXP Global Launch
Client: Iron Mountain
Agency: Transmission
Matches Are Made with Amazon Ads
Client: Amazon Ads
Agency: Code and Theory
McCain® SureCrisp® — Go the Distance
Client: McCain Foods
Agency: Bader Rutter
Reimagine the Possible
Client: Exel Composites
Agency: True - BBN London
Removing Carbon for Good
Client: Elimini
Agency: Stein IAS
Proprietary Company Event (Single/Series)
Google Cloud Next 2024 - Keynote
Client: Google Cloud
Agency: Jack Morton
Reinvent Watch Parties
Client: Amazon / AWS
Agency: Factory360
Regional Spotlight Award: United Kingdom
Reimagine the Possible
Client: Exel Composites
Agency: True - BBN London
ROI/Growth
Carhartt "For Crews Who Make the Holidays"
Client: Carhartt
Agency: Mower
Visa Commercial Solutions – Delivering ‘best-in-class’ commercial payment solutions
Client: Visa Europe Ltd
Agency: ChilliMint Europe Ltd
Sales Enablement Program
McCain | Unlock your menu inspiration
Client: McCain
Agency: Dentsu
Social Media
McCain® SureCrisp® — Go the Distance
Client: McCain Foods
Agency: Bader Rutter
Sleep With Rain
Client: AT&T
Agency: BBDO LA
The Sound of Flight
Client: GE Aerospace
Agency: Gravity Global
We Stand Up For
Client: Mastercard
Agency: McCann New York
Thought Leadership
Amazon Ads: From Ads to Zeitgeist
Client: Amazon Ads
Extending Brand-to-Demand Leadership in B2B
Client: Stein IAS
Agency: Stein IAS
The Rising Storm
Client: Lightcast
Trade Show or Conference
Abbott Laboratories CES
Client: Abbott Laboratories
Agency: Factory360
Cboe - Introducing Index Options to Robinhood
Client: Cboe Global Markets
Agency: tms
You Can't Miss This
Client: Thermo Fisher Scientific
Agency: Park & Battery
Video Marketing
Born of the Bond
Client: Zoetis
Agency: Bader Rutter
Carhartt "A Partnership to Power the Future"
Client: Carhartt
Agency: Mower
We Stand Up For
Client: Mastercard
Agency: McCann New York
Winners are listed alphabetically by submission name within each category. Gold, Silver, and Bronze winners will be announced at the B2 Awards Gala on Tuesday, June 3, 2025 during the Masters of B2B Conference in Naples, Florida.
TOP AWARD: Individual Marketer of the Year
Note: There will be one winner revealed at the Awards Gala on June 3, 2025.
TOP AWARD: Large Agency of the Year
Leading the Technology Revolution in B2B
Agency: Code and Theory
Reinventing B2B
Agency: Just Global
Transmission
Agency: Transmission
TOP AWARD: Midsize Agency of the Year
Building the World’s Most Demanded B2B Brands.
Agency: Stein IAS
Mower - 2025 Agency of the Year
Agency: Mower
Park & Battery: Third Year's a Charm
Agency: Park & Battery
TOP AWARD: Small Agency of the Year
Helping B2B Brands Make Their Market
Agency: SCHERMER
LUDWIG+ Small Agency of the Year
Agency: LUDWIG+
The Ricciardi Group - Real Growth Demands Bravery
Agency: The Ricciardi Group
B2 GEM® Award
Will be announced soon